If – live curious
I really like the “IF” concept and the script from the National Geographic commercial. Each word has its own deep meaning, and then creates a flow throughout the whole piece. I chose to transform the original video into a black and white animation and play more with the figure and ground elements. I created a very rough and organic look for my shapes because I think “curious” is just like a child’s heart, innocent and pure. I also challenged myself to combine animating those organic shapes, incorporating them with 3D objects, and designing seamless transitions.